PRAV

is a brand intended to inspire young black and brown women from the Bronx to pursue artistic ventures through the Beauty industry, which has historically excluded men and women of darker complexions

  • FLAWLESS SKIN FINISH

    effortlessly blend and set your makeup

    Shop 
  • Waterproof brows?!

    You read right! Our ultra thin duo-sided brow pencils give reliable!

    Available in 5 waterproof shades.

    Shop 
  • LIGHT ME UP

    6 beautiful high vibrant pigmented pans, perfect for all skin tones. Click here to see it up close and ...

    Shop 
1 of 3
  • Lash SALE going on now...

    Stock up on your faves like Nude, Bella, Suga and more...

    Shop 
  • The glue pen you didn’t know you needed …

    Use with any style lash style. Beginner-friendly.

    Shop 
  • PRAVBABE @curlygirlpri wearing our luxury mink haired strip lashes in the style “Nude”

    Shop 
  • PRAVBABE @_jrod_ wearing our luxury mink haired strip lashes in the style “Nude”

    Shop 
  • PRAVBABE @lifewithashleighm wearing our luxury mink haired strip lashes in the style “Nude”

    Shop 
1 of 5

Unleash your inner Bella

Naturally Bella hand-picked colors for her first eyeshadow palette inspired by the approach she wished newbies took when entering the Beauty realm.

18 multi-use, highly pigmented and easy to blend eyeshadows.

You can use the shades in the “Color Me Bella” palette as blush, liner, and even contour.

She also added a 5 eyeshadow primers for added pigment underneath shadows or to use alone as liners! As well as an eyeshadow brush set with a few face brushes perfect for beginner makeup enthusiast.

Check out our Instagram for eyeshadow tutorials and more @shopprav

1 of 3

I am a Bronx native and Beauty Influencer by the name of “Naturally Bella”. I’ve always felt I didn’t see enough people that looked like Me at school, My neighborhood, Youtube, but more specifically after entering the Beauty realm as a Beauty influencer. After about a year of creating content for a few household names and widening my influence I decided to launch my very own Beauty brand.

I created my highly sought after #story-torealz, where I aid the novice beauty enthusiasts with their struggles by showing them in real-time - how to fill-in your brows, apply concealer and foundation.

I really want to show people that makeup is not to hide anything, but to enhance your Naturally Beauty” - Naturally Bella